Awareness Test

[slimjim]

Just added a 3rd one further down ...



and I've just posted one more .....:rofl::rofl:

 

[gb2000ie]

Now that's what I call a really smart ad! So nice to see a road safety campaign that goes for a tactic other than shock, blood and guts!

B.

 

[XMan101]

I agree! Don't think I'd seen it before, very impressive!

 

[slimjim]

 

[Tjerk12]

There is a nice radio advertisement in The Netherlands that has elements of your test.
It goes as follows:
Listener, please turn your radio off for the next advertisement;
I said Off!
You are still listening? Please turn at least the volume to zero.
I said Zero!
You can turn your radio off now.
Off!
You are still listening? Well you see that radio advertisement works!

 

[slimjim]

There is a nice radio advertisement in The Netherlands that has elements of your test.
It goes as follows:
Listener, please turn your radio off for the next advertisement;
I said Off!
You are still listening? Please turn at least the volume to zero.
I said Zero!
You can turn your radio off now.
Off!
You are still listening? Well you see that radio advertisement works!

It's like the instruction - "Don't think of an elephant for the next 30 seconds"

 

[Sandrik]

Sorry guys, i had seen the Bear and counted all passes.

At the secound Test i had the number 6 after 3 secounds.

And .. hey .. realy how can you oversee this bear ??? ;o)

 

[slimjim]

MMmm :thinking::thinking::thinking:

 

[XMan101]

Oh wow! Brain plays tricks on you

 

[slimjim]

 

[whatthef__k]

Smart-ass time

I think this video refers to a study called "Gorillas in our Midst" conducted in 1999 by Daniel Simons and Christopher Chabris from Harvard University. It was one of the first articles I had to read for my psychology courses, that's why I still remember it

The study design is pretty simple and basically the same as in the clip posted by slimjim.

Videotapes, each 75 s in duration showed two teams of three players, one team wearing white shirts and the other wearing black shirts, who moved around in a relatively random fashion in an open area. The members of each team passed an orange basketball to one another. After 44 - 48 s of this action a woman wearing a gorilla costume walked from one side of the action to the other. The unexpected event lasted 5 s, and the players continued their actions during and after the event.
Before viewing the videotape, observers were told that they would be watching two teams of three players passing basketballs and that they should pay attention to either the team in white or the team in black. They were told that they should keep a silent mental count of the total number of passes made by the attended team. After viewing the videotape and performing the monitoring task, observers were immediately asked to write down their count(s) on paper. They were then asked to provide answers to a series of additional questions. (i) While you were doing the counting, did you notice anything unusual on the video? (ii) Did you notice anything other than the six players? (iii) Did you see anyone else (besides the six players) appear on the video? (iv) Did you see a gorilla walk across the screen? After any "yes" response, observers were asked to provide details of what they noticed. If at any point an observer mentioned the unexpected event, the remaining questions were skipped.

(Simons, D. J. & Chabris, C. F. (1999). Gorillas in our midst: sustained inattentional blindness for dynamic events. Perception, 28, 1059 - 1074.)

In short, Simons and Chabris found that

• the likelihood of noticing an unexpected object depends (a) on the similarity of that unexpected object to other observed objects and (b) on how difficult the monitoring task is
• spatial proximity of the critical unattended object to attended locations does not (!) affect detection of this unattended object.

They concluded that we perceive and remember only those objects and details of a complex visual scene that receive focused attention.


For the clip posted above, 42% of the observers paying attention to the white team and 83 % of the observers paying attention to the black team noticed the gorilla.

(If you are interested in the article, you can find it here.)

 

[loveless92]

We did this in psych yesterday, it's called inattentional blindness.