I'm an early bird, even at weekends, and that includes holidays (a lot rarer these days sadly!), but I love the beach first thing when there are hardly any there, it's warm, you can pick your spot and just lie in the early morning warmth, take a dip in the sea, dry off and doze listening to all the sounds of beach salesmen, kids in the distance, the sea lapping the shore........heaven!
I often intend to read but never do on a beach.