When I lived in California, Del Monte was the most popular condiment, canned vegetable manufacturer there at the time. Up until the late '80's they called their ketshup, catsup, in hopes that it would catch on and become the "catsup" leader. I can recall seeing it on the shelf and literally not buying it cause the name just didn't look right. Plus some people would pronounce it just as it looks, which drove me crazy, since that was not Del Monte's intent. Get a grip, people!!! In any case, I think enough people thought like me and at some point in the late 80's, Del Monte changed back to Ketchup...and the world was one again...