Pesticides, chemical fertilizers and gmo's are the ploy I think--they might cost less money sometimes, but they produce nutrient-deficient food that is filled with cancer-causing poisons that negatively affect humans and the wider environment. I've eaten primarily organic food for several years now, which includes produce labeled organic or 'pesticide free' at farmers markets, fruit I've foraged myself in the wild or from yards where people don't use poisons, and my own massive year-round organic (but not certified) garden.