I think what will happen with Apple is it goes into a slow decline. Lets face it the whole Apple cult is built around Jobs and his vision. With him out of the picture, Apple is running on inertia. Remember a while back when Jobs was pushed out of the boardroom, the company went to hell. Apple is one of those companies with a visionary leader, there have been others and they all meet the same fate when the leader is gone. They go into a tailspin.
Apple has a few products in the development stage no doubt, these still have the leader's handprint, But, when these are gone, the odds of the same energy and vision being maintained are slim to none.
Besides being a fashion oriented company it also depends on the cult-like status of its leader. Without the Jim Jones imagery, will Apple be the same? Will the Apple accolytes follow a lesser leader?
I get the impression you know very little about Apple and how it runs.
If we assume for a moment that Apple is just Jobs, then you have to remember that he has not been involved in the day-to-day running of the company for the last 8 months at all, and if you bear in mind that when he went on his second leave he was only shortly back from his first, he has not really been running it in a day-to-day capacity for the last two years. He has really only been involved in the high-level stuff, a role he has not stepped down from, since he is staying on as Chairman of the Board.
But to say Apple is just jobs is pure folly anyway. When Steve was forced out last time the company was a very different place, and he had already lost power long before he left. The company was floundering, and it was being run by people who disagreed utterly with Steve's vision.
When Steve returned to Apple he did not resume running the company in the way he had in the olden days, he changed how he did things dramatically, and has been working on securing the future of the company for the last 10 years. He has been working on hand-picking and training a team to carry on his vision for the last decade at least. He has built a strong team that share his vision, and are in many ways better than Jobs himself.
The most signofficant rising star is Steve's replacement as CEO, Time Cook, who has been with apple for the last 14 years, and who has been effectively running the company for the last two years. The most shocking thing about the iPad is that it beats all competition on BOTH price AND quality. That stunning double-act was made possible by the genious of Tim Cook, who as COO revolutionised Apple's supply chain, as well as their purchasing and manufacturing. No one else can beat Apple on price, because Apple have locked in really good deals with all the suppliers, deals the competition can't compete on without selling their tablets at a loss.
The most obvious rising star is probably Johnny Ives, the head of design at Apple. Pretty much everything with an Apple badge on it since the iPod is Ive's work, and he's a young man at the prime of life still very much at his desk in Apple. If you pretend that Apple are just about design then Apple is about Ives, not Jobs.
Much more in the background is Bob Mansfield, he's the man behind the hardware engineering of the Mac, the man behind the unibody design where you carve laptops from blocks of solid aluminium. He's at the heart of one of the things I love most about Macs, their fantastic build quality. He's still at his desk.
A little less in the background, but probably only known to the Apple community is the young Scott Forstall who is the guy behind iOS, the OS that makes the iPhone the iPhone, and the iPad the iPad. He's very much a young man at the start of his career, and iOS is very much the future of Apple, so that's yet another safe pair of hands.
Finally, lets not leave out Eddie Cue, the man behind iTunes, the App Store, and the new iCloud. No sign of him going anywhere either.
This is a team of very capable people, all still with Apple, and all still working on their future products. At the helm is Steve's old right-hand-man, and still very much involved in the high level decisions, looking down on them all, is Steve Jobs as chairman of the board.
There is a reason Apple stock didn't take a nose-dive when Steve left, the business community are in no doubt that there is a very strong team running Apple, the same strong team that built the iPad!
Also - it is true that there are die-hard Apple fans who think Steve Jobs is a God, but those are not a majority of Apple users, those are a small minority, most Apple users are regular folks who like their iPods, iPhone, iPads, and Macs because they're easy to use, work well, and last.
Look at little deeper, or you're in danger of making an idiot of yourself like Michael Dell did a decade ago when he suggested Apple should give the money back to it's shareholder and close, because it had no future.
B.