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Beware, beltless jeans: Your days may be numbered. New York state Senator Eric Adams is taking a stand against the sagging trousers of Brooklyn’s youth.
The politician’s tools of choice: an earnest but far from hip YouTube video. Billboards paid for with his own campaign funds. And a message he hopes will become a catch phrase for covering up: Stop the sag.
The look all started with “prison chic”—fashion that, according to the UK’s Telegraph, is inspired from inmates forced to remove belts and shoe laces while behind bars. But without a catchy song, we’re not sure the message will be heard: The campaign could have gotten a lift by making Larry Platt’s “Pants on the Ground” the anthem for the movement. The “American Idol” contestant’s song basically says everything you need to know—and went viral on the Web. (You can check out the video of Platt’s performance.)
Instead, there are billboards around Brooklyn that feature the backsides of two young men with their pants dropped below their underwear. Fashion crime? According to Adams, yes. But no actual laws have been broken. So for now, these two camps about pants will have to agree to disagree. Adams does plan to lobby the New York school superintendent about imposing a dress code that puts a cinch on the sag.