To jump ship, or not to jump ship? That is the question.
Or maybe it's just - when?
My beloved Microsoft Lumia 950. It still has the best camera I have seen due to the Nokia software, the large sensor size, and Optical Image Stabilization which is amazing to have for video - it's like working with a Steadicam. I am not taking a step backward - but choices are limited.
For me, it wasn't Windows Phone 8, but Windows Phone 7.5+ was the pinnacle of the system. It was the fullest expression of the original vision.
So, pardon me while I wail my eulogy for what once was and what once could have been. Here is what made the original Windows Phone 7 special.
Metro ("Modern") Interface - that knock-your-socks-off design with large typefaces, small icons and no clutter.
Hubs - No need to hop between separate apps for Twitter, Contacts, Facebook and Messages - all contact with friends is in one place - the People Hub. Bring up a contact and you can also see their latest emails or messages to me, plus their latest public postings from Facebook and Twitter.
Live Tiles - The app tiles aren't static - they give you information, like new emails, the weather, news headlines, you latest photos.
This was a totally different way of working than the ugly screenfull of apps that Android and IOS offer.
And the media player! Microsoft lucked out being able to just directly roll Zune into the phone OS. It could match iTunes feature for feature with support of music, video, podcasts and streaming. As a matter of fact, it was ahead of Apple on that last point since Apple at the time didn't have a streaming music service.
And then, they threw it all away. Windows Phone 8 was not about adding new features and capabilities to the platform - it was about moving towards the goal of one common mobile / desktop platform.
That meant that the entire Windows Phone codebase (written on Windows CE) was thrown in the trash, and Microsoft had to code a whole new mobile OS from scratch.
Think about that for a minute. They just launched a new OS, have been lobbying developers to write for it, and are struggling as the kid late to the party against already established competitors - and instead of pushing their new OS up a level, they go back to square one and reinvent the wheel.
Consequences:
- All Windows 7 phones are made obsolete. You have to buy a new phone to run WP 8.
- All apps are deprecated. They have to be rewritten if they want to update them in the Windows Store.
- There are practically no new features in the OS. It was all they could do to try and reach parity with the old one.
- Zune is gone.
The last one was a huge setback - all the functionality of Zune would have to be recreated from scratch. And when Windows 8 debuted it wasn't anywhere near ready. There were no podcasts. It was awkward getting media on and off the phone. Playlists didn't work. And it looked like crap.
But the biggest blow was more subtle.
They sacrificed the Metro design and the hubs - arguably the biggest selling points of the whole system - to make things more app-friendly. I mean, I get it. People were used to apps and picked up a Windows Phone and didn't understand how it worked. Microsoft wanted to bend more in the direction of apps to make it easier for people to switch.
But it was really the beginning of the end.
By the time you got to Windows 10 Mobile, the whole thing had devolved into being just about Tiles. The big Metro fonts were gone. The hub functionality was mostly gone, now replaced by official Facebook and Twitter apps. That put Windows Phone on a more level playing field with IOS and Android and in that game, the lack of WP app support was a deal breaker. By becoming like every other kid on the block they lost the only reason to choose them above the competition.
They could have still held on and made a go of it for fans and enterprise customers. But they have other plans.
For all the arguments and tears, I get why they did what they did at each step. The success of the Surface would not be possible without the road they traveled with Windows Phone. And who's to say if they had kept the original design things would have turned out any better? It may be that the best Microsoft ever could have done was to be the third horse in the race. Android and IOS had already defined the market.
Anyway - yeah at some point, like you, I will need to get a new phone. If you are looking for a mid-range phone take a look at the
Motorola Moto X4. For under $400 you get mid-range design but a lot of flagship hardware and features. And if you like 'em small (< 5" screen) the new
Sony Xperia ZX1 Compact will be out next month. That's a flagship phone in a sexy small package.
Also, the
Nokia 8 will be out this fall.
People that have used it are raving about it. But, it is a flagship so I am sure it will retail for $600+.